Building an in-house team for digital transformation in retail: skills you need

For a business to sustainably run digital transformation in retail in-house over the long term without depending entirely on vendors or external consultants, internal capabilities must be built early.

The core skills needed: deep understanding of business processes, basic data analysis ability, and system operations skills. This trio matters more than knowledge of AI or coding.

The ideal team structure: a process owner from the business side with full accountability, a technical lead who owns the system and integrations, and one or two power users trained deeply on the tools. The right people in the right roles are what matters.

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